Ever heard of a thing called Bookstore Tourism?
I hadn't until today, and now I'm completely enamored of the idea:
Bookstore Tourism is a type of "cultural tourism" that promotes independent bookstores as a group travel destination. It started as a grassroots effort to support locally owned and operated bookshops...
The movement encourages schools, libraries, reading groups, and organizations of all sizes to create day-trips and literary outings to cities and towns with a concentration of independent bookstores. It also encourages local booksellers to attract bibliophiles to their communities by employing bookstore tourism as an economic development tool.
Here's a fun introduction: